Our Story

OOMLA began when two tween girls, Talia and Raya, needed something to wear under their shirts. They tried starter bras, stretchy camisoles, sports bras, and tops that looked like sports bras... nothing felt soft enough or did the job of covering up their pesky breast buds. The only garments that worked at all depended upon tightness which led to sweatiness or skin irritation or the feeling of being bound.

Talia’s mom, Cara, happens to be a pediatrician and puberty expert who literally wrote the books about body changes and growing up healthfully.

the care and keeping of you 1 the care and keeping of you 2 guys stuff

Meanwhile Raya’s mom, Julie, a publicist, spent the first decade of her life wearing only clothes her mom sewed (yes, down to her underwear!). So when the four of them couldn't find a better solution, they invented one: a bra that was soft, cute, and most importantly, it worked without binding tightly. It felt like hugs for your boobs. Sweatpants for your chest. Everyone who tried it on fell in love. 

Kinda like puberty, the process of creating this product took a while - long enough for Raya and Talia to get well into their teens. Which wasn’t a bad thing, because the girls' experiences of transformation resulted in better and better versions of the garment, and at every turn they were all reminded of the many holes in the puberty market. That’s how we went from creating a new kind of bra to founding a new kind of lifestyle company. 

The path of growing up is slightly different for everyone, yet it holds one thing in common across the board: you shift in every direction - your looks, your ideas, your curves, your skills and your passions. How much? Who knows! Everyone changes by a different Order of Magnitude, which explains our name: the OOM stands for Order of Magnitude; the LA is a nod to our hometown.

So welcome to OOMLA, where we’re all about embracing changes no matter their order or their magnitude, so long as they're comfy and healthy.

Cara c.1984
Talia, 2020
Raya, 2020
Julie c.1983