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A pediatrician and a publicist walked into a bra

The path of growing up is slightly different for everyone, yet it holds one thing in common across the board: you shift in every direction - your looks, your ideas, your curves, your skills and your passions. How much? Who knows!

OOMLA began when two tween girls, Talia and Raya, needed something to wear under their shirts. They tried every bra they could find, but nothing felt soft enough or did the job of covering up their pesky breast buds. Raya’s mom, Julie, spent the first decade of her life wearing only clothes her mom sewed (yes, down to her underwear!). And Talia’s mom, Cara, happens to be a pediatrician and puberty expert who literally wrote the books about body changes and growing up healthfully.

Dr Cara's Books

Together, they invented a bra that was soft, cute, and most importantly, it worked without binding tightly. It felt like hugs for your boobs. Sweatpants for your chest. Everyone who tried it on fell in love. 

So welcome to OOMLA, where we’re all about embracing changes no matter their order or their magnitude, so long as they're comfy and healthy.