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Bra, reimagined

The OOMBRA fits a range of bodies, from just-starting-to-develop to fully grown but still shifting and changing. It’s got no clips or clasps or wires – only super soft fabric and patented technology to gently hold boobs. It’s the first bra ever designed specifically for body transformation, because it’s the only a bra created by the doctor behind the beloved puberty book series The Care and Keeping of You. Welcome to the OOMBRA. It might be your first bra… it will definitely be your favorite bra.


OOMLA values

Our mantra is simple: We should all have each others' backs (and fronts)

🌟 Honoring health → we make products and content for changing bodies no matter their order of magnitude (that's the OOM in OOMLA!) because whether you’re just starting puberty or been-there-done-that, knowledge is power and comfort is key.

🚫 Anti fast-fashion → our products are made to last, made from kind-to-your-skin materials and manufactured in our hometown (L.A…. the LA in OOMLA) in workspaces prioritizing the health of employees.

👀 We do not exist for the male gaze! → OOMLA doesn’t show front-facing product photos of tweens and teens on our website, but we encourage you to shoot content in whatever way makes you feel most confident.

🌈 Committed to inclusion → any person with a chest circumference of 24 - 38” can wear an OOMBRA… and just like you, we’re growing so more sizes soon!

Safe + Soft

Comfy and healthy should always go together. That’s why OOMLA = safe + soft.

* Buttery soft cotton jersey on the outside
* Ultra-gentle compression thanks to modal in the middle
* 2 strap styles offer different fits for different bodies
* Bye bye binding! This bra is breathable