BODY CHANGES ARE NORMAL, WE MAKE THEM COMFORTABLE. OOMLA
BODY CHANGES ARE NORMAL
WE MAKE THEM LESS AWKWARD

BODY CHANGES ARE NORMAL
WE MAKE THEM LESS AWKWARD

Modern puberty lasts longer than ever. We're here to make it more comfortable, with awesome products and educational content from leading puberty experts.
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vetted products that take care of your face and body

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JB SKRUB makes safe, gentle, simple to use products that are designed for (stinky) boys, by (formerly stinky) boys

check out bathrOOM collection!

Bright Girl is a clean skincare line for young skin developed by double board-certified dermatologist Angela Casey, MD

check out bathrOOM collection!

Phyla contains millions of tiny micro-warriors called phages that target and eliminate all acne types, including cystic and hormonal acne.

check out bathrOOM collection!

EVERY BODY SHOULD BE COMFY

EVERY BODY SHOULD BE COMFY

Shorts never felt so good! These super loose, wide leg, dropped-crotch shorts made with our buttery soft cotton are light as air... and they allow a little breeze, too.

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We know what we're talking about. We’re puberty experts, and our founder literally wrote the book!

We know what changing bodies need and what tweens + teens want: soft, comfy, breathable, inclusive, good for you, gets the job done.

We care about the world that kids will inherit. So we give back, produce sustainably, and we make stuff that lasts and lasts and lasts.

We know what we're talking about. We’re puberty experts, and our founder literally wrote the book!

We know what changing bodies need and what tweens + teens want: soft, comfy, breathable, inclusive, good for you, gets the job done.

We care about the world that kids will inherit. So we give back, produce sustainably, and we make stuff that lasts and lasts and lasts.

Shop the look

Orange splatter OOMSHORTS
Eyes OOMSHORTS
Eyes OOMSHORTS Sale price$38.00
Lilac OOMSOCKS
Lilac OOMSOCKS Sale price$18.00
Orange OOMSOCKS
Orange OOMSOCKS Sale price$18.00
Orange splatter OOMSHORTSOrange splatter OOMSHORTS
Eyes OOMSHORTSEyes OOMSHORTS
Sale price$38.00
5.0
Lilac OOMSOCKSLilac OOMSOCKS
Sale price$18.00
5.0
Orange OOMSOCKSOrange OOMSOCKS
Sale price$18.00
5.0