BODY CHANGES ARE NORMAL
WE MAKE THEM LESS AWKWARD
BODY CHANGES ARE NORMAL
WE MAKE THEM LESS AWKWARD
vetted products that take care of your face and body
SHOP bathROOM
JB SKRUB makes safe, gentle, simple to use products that are designed for (stinky) boys, by (formerly stinky) boys
Bright Girl is a clean skincare line for young skin developed by double board-certified dermatologist Angela Casey, MD
Phyla contains millions of tiny micro-warriors called phages that target and eliminate all acne types, including cystic and hormonal acne.
We know what we're talking about. We’re puberty experts, and our founder literally wrote the book!
We know what changing bodies need and what tweens + teens want: soft, comfy, breathable, inclusive, good for you, gets the job done.
We care about the world that kids will inherit. So we give back, produce sustainably, and we make stuff that lasts and lasts and lasts.
We know what we're talking about. We’re puberty experts, and our founder literally wrote the book!
We know what changing bodies need and what tweens + teens want: soft, comfy, breathable, inclusive, good for you, gets the job done.
We care about the world that kids will inherit. So we give back, produce sustainably, and we make stuff that lasts and lasts and lasts.
Let customers speak for us
These are the best bras - my daughter loves them and they last forever. They’re so soft and she says they’re very comfortable. They’re the only bra we buy. She’s worn them in various sizes for about 3 years, and the smaller sizes are in such great condition we were able to use them as hand-me-downs for her younger sister.
just came in today!! soft but thin and comfy. if planning on wearing out of the house I would suggest rolling them up. there is a lot of material in the front but other than that pretty nice!
I love these!!! I actually love to wear them all day and sometimes fall asleep in them
At last we have found something that works! Provides the security and comfort needed at this stage.
My tween loves these bras and I have been super impressed with the company's customer service and how they go above and beyond to help customers. Mail theft has become all too common these days, and unfortunately this happened with one of my Oomla deliveries at some point during its shipment across the country. The company was quick to respond when I reached out and they seamlessly handled the issue. We are loyal customers!
Great for lounging, hanging and just about everything. They are stylish and oh so comfy. I will definitely buy more!!!
These socks are great. I haven’t smelled anything, not that I go taking a deep breath over their shoes or socks. They love wearing them too. Win/win.
My kids like wearing Oomshorts to sleep. They won’t wear them during the day because their shorts aren’t as flowy so they bunch up. I’m just happy they’ll wear them at night.
I'm amazed at how well these actually keep the socks from smelling! My kiddo loves the style and comfort too!
My daughter (12 turned 13) is very picky about fit and textures of all things. For a while she has worn the soft cotton Hanna Andersson bras, but eventually sized out of their kid sizes. We tried these and have been pleasantly surprised! She says they are just as comfortable but more supportive and asked me to order more. This has never happened with anything for her. It’s a win so I’m ordering more for her!
Fits perfectly for my 8/9 year old boys. The kids love them because it’s comfortable and breezy. They won’t wear them under their shorts, but wear them to sleep. Got them 2 pairs each.
